Search engine optimization, or SEO, is a process of improving the quality and quantity of website traffic through search engines. Search engine optimization targets unpaid traffic rather than direct traffic. In this article, you will learn about what search engine optimization is, how to increase your website's ranking in search engines, and what kind of strategies are used by successful SEOs.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the practice of improving the ranking of a web page in search engine results pages (SERPs). This can be done by optimizing the title, metatags, anchor text, and other content on a web page for search engines. SEO can help increase traffic to a website from search engines and other online sources.
What are the Major Goals of SEO?
Search Engine Optimization is about creating a website that is optimized for search engines. There are many goals of SEO, but the major ones are to make your website easy to find, improve traffic, and generate leads.
To make your website easy to find, you need to do things like creating well-written content, optimizing your titles, and using keywords in your content. Improving traffic means increasing the number of people who visit your website. You can do this by optimizing your website for different search engines, creating a good user experience, and building links.
Finally, generating leads means converting people who view your website into customers or clients. This can be done by using social media platforms like Twitter and LinkedIn to build relationships with potential clients.