Marketing reporting is an important part of any organization’s marketing workflow. By understanding how your marketing is performing, you can make informed decisions about which campaigns to run and how best to allocate your resources. 

A marketing reporting dashboard is a graphical representation of key performance metrics for a company's marketing campaigns. It can help managers to track and analyze the progress and effectiveness of their marketing efforts.

Some common metrics that are tracked on a marketing reporting dashboard include:

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-Unique visitors.

-Pageviews.

-Earnings per visit (EPC).

-Cost per acquisition (CPA).

-Conversion rate (%).

Other metrics that may be included in a dashboard include: social media engagement, Google Analytics data, website speed stats, and offline activity. The type of data that is tracked will vary depending on the company's specific needs and goals. 

Types of Data that a marketing reporting dashboard needs:

To successfully manage marketing initiatives, a company needs accurate and up-to-date data on how its campaigns are performing. There are several types of data that your marketing reporting dashboard should include to make this happen.

This type of data includes information on how many people have visited a website or downloaded an app, how much money they spent, and which ads were most effective. It helps you determine whether you're targeting the right people with the right messages, and it allows you to see how your campaigns are changing over time.

Your marketing dashboard should also track customer behavior, including what products they buy, when they make those purchases, and where they found those products useful. This information can help you improve your product offering and increase sales.